Campaign packaging inspired by ammo tins,

military field guides and meal-ready-to-eat packets.

Chances are, your dog doesn't belong to a military unit. That's not the point.

Milk-Bone

Reward when it's due.

 

Received a gold cannonball at The Richmond Show

for consumer magazine campaign

 

 

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Designed to look like a military crate, this vending machine
dispenses Milk-Bone treats when people at dog parks use it to
donate money to the United States War Dogs Association.